Mobile consumers ahead of marketers
The second takeaway is that the year of mobile is now and not starting in mobile this very day is just a flawed strategy.
Customers are ahead of companies with the adoption of mobile into everyday lives and there is an expectation of customers that companies have a mobile presence. About 20 percent of consumers nationwide are currently accessing the mobile Web, not to mention the many more engaging in text activity.
We all remember the 2009 Retail Holiday Season Shopper Study which found in December 2009 that 51 percent of shoppers overall used their mobile phones for in-store shopping-related activities during the holiday season.
How can a brand doing business in December 2010 not have mobile firmly embedded in its marketing and commerce strategy?
Mobile commerce is now just another channel of commerce and the year of mobile is really here and now.
Tuesday, September 14, 2010
Friday, September 3, 2010
Here are some interesting statistics from Mobile Commerce Daily:
The smartphone market is booming, and will likely surpass the desktop and laptop PC markets in the next two years.
In 2010, desktop and notebook PC sales will combine for an estimated 350 million shipments, compared to about 250 smartphone shipments.
However, smartphones are expected to account for nearly 500 million shipments in 2012, leapfrogging desktops and laptops.
In addition, mobile Internet users will surpass desktop Internet users in 2014.
“From a global perspective, there will be an inflection point by the end of 2012,” Mr. Davis said. “By 2013, more smartphones will ship than desktop and laptop computers.
“The inflection point is going to be sooner than people maybe think,” he said. “Your thought process should be ‘I have to get in the game now.”
I can show you how to profit from the Mobile Revolution!
www.why-mobile.com
The smartphone market is booming, and will likely surpass the desktop and laptop PC markets in the next two years.
In 2010, desktop and notebook PC sales will combine for an estimated 350 million shipments, compared to about 250 smartphone shipments.
However, smartphones are expected to account for nearly 500 million shipments in 2012, leapfrogging desktops and laptops.
In addition, mobile Internet users will surpass desktop Internet users in 2014.
“From a global perspective, there will be an inflection point by the end of 2012,” Mr. Davis said. “By 2013, more smartphones will ship than desktop and laptop computers.
“The inflection point is going to be sooner than people maybe think,” he said. “Your thought process should be ‘I have to get in the game now.”
I can show you how to profit from the Mobile Revolution!
www.why-mobile.com
Thursday, September 2, 2010
Mobile Media
Welcome to my Why-Mobile.com blog! I look forward to sharing all of my thoughts with interested parties. I will share tips and tricks of mobile marketing that I have learned from first hand experience. What is working, what is not, who is using Mobile, and who can benefit from Mobile! (That's about everybody)
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