Mobile consumers ahead of marketers
The second takeaway is that the year of mobile is now and not starting in mobile this very day is just a flawed strategy.
Customers are ahead of companies with the adoption of mobile into everyday lives and there is an expectation of customers that companies have a mobile presence. About 20 percent of consumers nationwide are currently accessing the mobile Web, not to mention the many more engaging in text activity.
We all remember the 2009 Retail Holiday Season Shopper Study which found in December 2009 that 51 percent of shoppers overall used their mobile phones for in-store shopping-related activities during the holiday season.
How can a brand doing business in December 2010 not have mobile firmly embedded in its marketing and commerce strategy?
Mobile commerce is now just another channel of commerce and the year of mobile is really here and now.
Great info, Brian. Keep it coming. We need to find and share information to help businesses save and make money. We appreciate your efforts to stimulate the economy.
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